Show your visitors How To Get [RESULT] Without [Problem/Objection]
This is the universal headline formula to grab their attention. The point of this section it’s NOT to try to explain the product as much as possible but to create curiosity to keep scrolling
Reduce the commitment of your CTA
This is YOUR Product
Say that these credible companies are using your product
to get the result they want!
Honestly Now, Is This The Way To [Fix Problem/Get Result]?
The only reason we are starting with the problem is to trigger an investment mindset BEFORE you even show your product. This will remind your visitors of how painful the problem is and why they want to fix it asap
Show them they can try your product instead
Critique Their Current Way of Doing Things
They might be using a spreadsheet or doing everything manually, show them why that’s not the way to do it.
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Reason why this SUCKS!
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Reason why this SUCKS!
Critique The Other Solutions On The Market
Your product is not the only solution they are considering so make sure they understand why your competitors are also not ideal.
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Reason why this SUCKS!
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Reason why this SUCKS!
How Much Is This Costing Them?
What’s the cost of not fixing their problem or getting the result they want?
Quantify this as much as possible!
This Is How Your Product Can Fix All Of The Problems
We don’t want to explain the entire product because that overwhelms people and raises unnecessary objections. Instead, show them how they can use your product to get the result they want (this is all they care about anyway)
Only explain how they can get the result in 3-5 steps
(or in a short period of time)
Step 1 Explain How They Can Get The Result (In Order)
How does this step work? Why is this way of doing things better?
Make sure to answer it (if it’s an objection) otherwise some people might not convert.
Step 2 Explain How They Can Get The Result (In Order)
How does this step work? Why is this way of doing things better?
Make sure to answer it (if it’s an objection) otherwise some people might not convert.
Step 3 Explain How They Can Get The Result (In Order)
How does this step work? Why is this way of doing things better?
Make sure to answer it (if it’s an objection) otherwise some people might not convert.
This is Why 1000s Of Customers Love [Product Name]
If you don’t have thousands of customers then replace that part. The point of this section is to show your visitors that people like THEM are already getting the results they want.
We Improve X Metric By 120% In [Short Period Of Time]
We Improve X Metric By 120% In [Short Period Of Time]
These Companies Are Already Getting [RESULT], When Will You?
We use this headline to create urgency. Other companies (maybe their competitors) are already getting the result they want and they don’t want to miss out, do they?
Break down what the next steps are/ Apply Risk Reversal
Only for pages with organic traffic! Provide An Alternative CTA For The Skepticals…
There’s a chance that even if your messaging is perfect some people will hesitate and that’s what this lower commitment cta is for. Demos, videos, webinars, lead magnets, phone numbers are some of the alternatives you can use.